While the perception is that transactions increase with discounts , the reality can be far more tricky. Frequently , retailers find that slashing costs doesn't always result in better earnings. In fact , excessive or constant markdowns can damage brand image, draw only price-sensitive customers ,

Most organizations struggle with marketing not because they lack ideas, but because they lack alignment between strategy, systems, and execution. They do not rely on last-minute decisions or fragmented efforts. The Strategy Layer: Where Most Failures Begin It answers funda